London Undercover x Tenue De Nîmes
News - 30/11/2010
We have joined creative forces with Dutch boutique Tenue De Nîmes to produce a special Denim Umbrella. The end result is truly striking, representing both brands perfectly: an established classic with a modern touch.
The umbrella itself is made with an industrial strength traditional frame of natural beech woodwork which guides your eye to a beautifully detailed artwork inside by Japanese illustrator Hiyoko Imai. The cotton flower illustration not only tells its own story (with the help of a certain Mr De Nîmes) but also echoes the decorative nature of ancient parasols, which were often embellished with lavish, floral designs.
It's this attention to detail and perspective combined with the modern element of Denim that makes this such a truly special piece. Made in France, home of denim and the waterproof umbrella, the accessory is available to buy online through London Undercover and instore at Tenue De Nîmes from Tuesday 30th November.